First Direct

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The scores are generated by customer reviews. When you Rate Your Bank the results are compiled and your bank's or building society's score is updated to reflect your experience.

Your answers are anonymous but the scores are published to enable other customers to make informed decisions and encourage organisations to improve.

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Who we are

Rate Your Bank is a not for profit organisation. We conduct high-quality research in order to gather information on what you, the customer, want and need. This information is used to help businesses become more customers centric; to inform regularity bodies on how to create policy and to ensure customers have the information they need to decide what is right for them.

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Mission

Rate Your Bank seeks to inform the customer, financial institutions and policy makers. We want to share our findings and help create a more ethical financial service industry. All the research we conduct is open source because we believe this is the best way to encourage change and improve customer centricity.

Values

We believe that businesses’ fundamental purpose must be to create value for their customers. That is the only way for businesses to be successful and profitable in the long term. Moreover, banks and building societies directly affect people's lives; they must take care of their customers and treat them responsibly.

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